When a company finds out its riding a dead horse the following are the general guidelines of how to find a solution to the problem 1. Buying a stronger whip. 2. Changing riders. 3. Say things like, ?This is the way we have always ridden this horse.? 4. Appointing a committee to study the horse. 5. Arranging to visit other sites to see how they ride dead horses. 6. Increasing the standards to ride dead horses. ...